Pricing

Start with simple form delivery, then add client workspaces, stronger spam controls, lead scoring, and automation when the site is ready for them.

Laptop on an office desk ready for form setup work
Pick the plan by site complexity, not by guesswork.

Choose the smallest plan that covers the job.

Pro is the recommended plan for production client sites because it leaves room for custom domains, Turnstile, AI scoring, and follow-up workflows.

Free

For testing one simple form before a client site needs managed delivery.

NZ$0 /month
No setup
  • 1 active form
  • 50 submissions per month
  • GazeForm submit domain
  • Powered by GazeForm branding
  • Basic dashboard inbox
  • Honeypot spam guard
  • Admin-approved account
  • No client auto-replies
  • No form builder
  • Best for proof-of-concept testing
Start free

Basic

For one client website that needs dependable form capture without required branding.

NZ$49 /month
NZ$199 setup
  • Up to 3 active forms
  • 500 submissions per month
  • Email notifications
  • Client auto-reply template
  • Limited action rules
  • Form builder with limited templates
  • CSV export target
  • Spam filtering
  • No required GazeForm branding
  • Best for standard contact and quote forms
Request Basic

What each plan can do.

This comparison includes current platform capabilities and planned rollout items, so the product can be built steadily without changing the plan story later.

26 listed capabilities Items marked planned are recommended roadmap features, not blockers for the first pricing-page release.
Capability Free Basic Pro Rollout
Active forms 1 form Up to 3 Unlimited Core
Monthly submissions 50 500 2,000 Core
GazeForm submit domain Core
Remove required GazeForm branding Core
Dashboard inbox Basic Core
Submission status tracking Manual Next
Email notifications Core
Client auto-replies 1 template Multiple templates Next
Form builder Limited templates All available templates Builder rollout
Confirmation redirects Default page Custom URL Custom URL Next
CSV export Next
Client workspace separation Single workspace Core
Admin approval workflow Core
Honeypot spam trap Core
Rate limiting Basic Standard Advanced Next
Cloudflare Turnstile Pro rollout
Custom sending domain Pro rollout
Custom form domain Pro rollout
AI lead scoring Pro rollout
AI summaries and tags Pro rollout
Filters and search Basic filters Status filters Score and source filters Next
Follow-up email automations Limited action rules Many action rules Pro rollout
Slack or team notifications Pro rollout
Webhooks Pro rollout
Weekly digest email Preview only Pro rollout
Priority setup support Standard setup Priority setup Core

Recommended rollout.

Build the pricing surface now, then phase the platform work in the order that protects the most customer value first.

01

Keep Free narrow

Use Free for one form, small volume, and proof-of-concept testing so support stays manageable.

02

Ship Basic reliability

Prioritize notifications, status tracking, exports, and spam filtering for real client launches.

03

Make Pro the agency default

Add custom domains, Turnstile, and setup support before expanding advanced automations.

04

Add intelligence

Layer in AI scoring, summaries, tags, and better filters once submission storage is stable.

05

Automate follow-up

Finish with email sequences, Slack notifications, webhooks, and weekly digests.

Ready to price a client form backend?

Start with the plan that matches today, then graduate the site when automations, scoring, or custom domains become useful.