Start with simple form delivery, then add client workspaces, stronger spam controls, lead scoring, and automation when the site is ready for them.
Pro is the recommended plan for production client sites because it leaves room for custom domains, Turnstile, AI scoring, and follow-up workflows.
For testing one simple form before a client site needs managed delivery.
For one client website that needs dependable form capture without required branding.
For active client sites that need stronger setup, lead intelligence, and automations.
This comparison includes current platform capabilities and planned rollout items, so the product can be built steadily without changing the plan story later.
| Capability | Free | Basic | Pro | Rollout |
|---|---|---|---|---|
| Active forms | 1 form | Up to 3 | Unlimited | Core |
| Monthly submissions | 50 | 500 | 2,000 | Core |
| GazeForm submit domain | Core | |||
| Remove required GazeForm branding | Core | |||
| Dashboard inbox | Basic | Core | ||
| Submission status tracking | Manual | Next | ||
| Email notifications | Core | |||
| Client auto-replies | 1 template | Multiple templates | Next | |
| Form builder | Limited templates | All available templates | Builder rollout | |
| Confirmation redirects | Default page | Custom URL | Custom URL | Next |
| CSV export | Next | |||
| Client workspace separation | Single workspace | Core | ||
| Admin approval workflow | Core | |||
| Honeypot spam trap | Core | |||
| Rate limiting | Basic | Standard | Advanced | Next |
| Cloudflare Turnstile | Pro rollout | |||
| Custom sending domain | Pro rollout | |||
| Custom form domain | Pro rollout | |||
| AI lead scoring | Pro rollout | |||
| AI summaries and tags | Pro rollout | |||
| Filters and search | Basic filters | Status filters | Score and source filters | Next |
| Follow-up email automations | Limited action rules | Many action rules | Pro rollout | |
| Slack or team notifications | Pro rollout | |||
| Webhooks | Pro rollout | |||
| Weekly digest email | Preview only | Pro rollout | ||
| Priority setup support | Standard setup | Priority setup | Core |
Build the pricing surface now, then phase the platform work in the order that protects the most customer value first.
Use Free for one form, small volume, and proof-of-concept testing so support stays manageable.
Prioritize notifications, status tracking, exports, and spam filtering for real client launches.
Add custom domains, Turnstile, and setup support before expanding advanced automations.
Layer in AI scoring, summaries, tags, and better filters once submission storage is stable.
Finish with email sequences, Slack notifications, webhooks, and weekly digests.
Start with the plan that matches today, then graduate the site when automations, scoring, or custom domains become useful.
